What if you'd held BKNG?
A $1,000 investment in Booking Holdings Inc. (BKNG) at the month-end close of 1999-03 would be worth $10,937 at the close of 2026-08 — +993.7% total return, dividends reinvested. The same $1,000 in the S&P 500 would be worth $5,992.
Your scenario
Result
If you'd bought $1,000 at the start of each year
Value of $1,000 invested on January 1 of each year, held to 2026-08, dividends included. Click any year for the full story.
Every year, $1,000 from 1999
| Year | Value of $1,000 | Year return |
|---|---|---|
| 1999 | $1,000 | — |
| 2000 | $27.66 | -97.2% |
| 2001 | $123 | +344.2% |
| 2002 | $33.77 | -72.5% |
| 2003 | $62.96 | +86.4% |
| 2004 | $82.99 | +31.8% |
| 2005 | $78.50 | -5.4% |
| 2006 | $153 | +95.4% |
| 2007 | $404 | +163.4% |
| 2008 | $259 | -35.9% |
| 2009 | $768 | +196.5% |
| 2010 | $1,406 | +82.9% |
| 2011 | $1,645 | +17.1% |
| 2012 | $2,182 | +32.6% |
| 2013 | $4,089 | +87.4% |
| 2014 | $4,011 | -1.9% |
| 2015 | $4,485 | +11.8% |
| 2016 | $5,157 | +15.0% |
| 2017 | $6,113 | +18.5% |
| 2018 | $6,059 | -0.9% |
| 2019 | $7,225 | +19.2% |
| 2020 | $7,835 | +8.5% |
| 2021 | $8,440 | +7.7% |
| 2022 | $7,089 | -16.0% |
| 2023 | $12,479 | +76.0% |
| 2024 | $17,633 | +41.3% |
| 2025 | $19,148 | +8.6% |
| 2026 | $19,131 | -0.1% |
Best and worst month-end to buy
The best single month-end close to have bought BKNG was 2003-01 ($0.31): $1,000 then is $696,078 today. The worst was 2025-06 ($230): $1,000 then is $928.
FAQ
What would $1,000 in BKNG be worth today?
A $1,000 investment in Booking Holdings Inc. (BKNG) at the start of 1999 would be worth about $10,937 today, a total return of +993.7%. Dividends are reinvested in these figures.
What were the best and worst years for BKNG?
Booking Holdings Inc. (BKNG)'s strongest calendar year since 1999 was 2001, a +344.2% return — $1,000 held through that year became about $4,442 by year-end. Its weakest year was 2000, at -97.2%.
Does the calculator include dividends and splits?
Yes where available. Prices are adjusted for both stock splits and reinvested dividends (total return), the same measure brokerages use.
How much would $100 per month in BKNG have grown?
Investing $100 at the end of every month since 1999-03 would have grown to about $2.36M on $33,000 invested.
Did BKNG beat the S&P 500?
Over the same period, $1,000 in the S&P 500 index would be worth $5,992. BKNG beat the S&P 500 by +82.5% in total return.
Is this investment advice?
No. Wall Street Regrets is an entertainment and education tool. Every number is a historical calculation, not a prediction, and past performance never guarantees future results.
Methodology
Booking Holdings Inc. (BKNG) historical total-return data from 1999-03 to 2026-08, reduced to month-end closes for the tables above.
Returns use adjusted close prices from Yahoo Finance historical data — adjusted for stock splits and reinvested dividends — the same convention used by major brokerages. A "year" scenario invests $1,000 at the prior December's month-end close and values it at the latest available month-end close. Non-USD amounts are converted at historical month-end exchange rates (Yahoo Finance): to USD on the buy date and back to your currency at the latest rate, so the return reflects the currency move as well as the asset.
Month-end resolution means intra-month extremes are not captured in tables; the calculator uses exact trading-day closes where daily data is available. Figures ignore taxes, fees, and the currency effects of non-USD listings. History is not a forecast. Wall Street Regrets is entertainment, not investment advice.
What if you'd held…
Data: adjusted close prices via Yahoo Finance. As of 2026-08. Not financial advice.